Zeotap: Unlocking the Value of Sensitive Data Safely across the Digital Advertising Ecosystem

Daniel Heer, CEO & Founder
In today’s digital world, Google and Facebook have used the popularity of mobile devices to build giant advertising businesses based on their access to great data at a large scale. At the same time, the far bigger rest of the ecosystem was lacking such data for a long time and could only grow at a fraction of the two giants’ speed. Many large corporations were ready to make their data available but struggled with the complexity of such a project: “To make data work, companies must not only match their data assets to clearly identified problems they can help to solve but also make it actionable while ensuring data protection and compliance with consumer privacy laws. This is not trivial,” notes Daniel Heer, CEO and Founder of zeotap.

With its US headquarters in New York, zeotap has built a unique data platform centered around data security, best-in-class privacy management, and simple end-to-end data monetization and became the first company globally to win numerous major telecom operators as clients around the globe. Since bringing the data platform live last year, zeotap also won all major media agencies and brands such as Mercedes, Johnson & Johnson, and Samsung as clients and was recognised with several awards. It didn’t take long until also other large data owners expressed interest to join zeotap’s data platform, zeoCore. As of today, zeotap monetizes over 100 million deterministic telecom data profiles and over 300 million other high-quality data profiles and helps large corporations to evaluate their data monetization potential quickly. Heer explains, “When someone thinks about sharing or monetizing data, they should ask two fundamental questions. The first question is: What problems can my data solve? Second, what are the KPIs my data delivers in solving these problems.” In addition, “as a data owner, you want to make sure your data is valuable in the long run and to do this, you need to protect it from being leaked.”


As a data owner, you want to make sure your data is valuable in the long run and to do this, you need to protect it from being leaked


The zeoCore platform is at the heart of zeotap’s ability to make targeting data easily and safely available for advertisers. It allows zeotap to pull together and manage demographic, location, interest, and intent data from multiple data sources at scale, build meaningful segments for advertisers, and make them available in an anonymized manner for highly precise targeting. “Data from a telecom operator that is usually linked to Personally Identifiable Information (PII) such as the name, address or phone number is bridged to a simple transactional ID that can belinked to a user’s device, such as a mobile phone or tablet.” notes Heer.

One of zeotap’s customers, Mercedes Benz, wanted to launch its new E-Class last year and worked with zeotap to target only men aged 40 years and above with a high income. zeotap even in such a specific case can guarantee an in-target precision level close to a hundred percent while other data providers struggle to produce convincing numbers even with simple gender or age targeting.

zeotap is active in US, India, Italy, and Spain and they are currently working to expand into UK and Canada. Inspired by how John D. Rockefeller refined oil for its different use cases and safely transported it to buyers wide and far, zeotap works to pull/extract data from relevant sources and distribute it to the end-users across industry sectors.

zeotap News

Zeotap Builds Momentum as Marketing Industry Shifts Away from Cookies

Zeotap, the Customer Intelligence Platform (CIP), has reported 126% ARR growth in 2020 among its latest milestones in growth. Building momentum from its $60.5 million Series C fundraising round last year, the company is capitalising on the marketing industrys move to better engage first-party data in the face of the deprecation of third-party cookies, adding new leadership hires to support these efforts.

Much of Zeotaps increase in ARR (a 201% Y-o-Y growth in subscription revenue) is due to its Customer Intelligence Platform (CIP), launched in 2020 into the growing Customer Data Platform (CDP) market. It combines the unification, management and activation functionality of a CDP with integrated third-party identity resolution (including a universal cookieless ID) and data enrichment, making it the ideal solution for marketers seeking higher addressability, greater efficiency, and faster outcomes.

As one of the few CDP companies originating in Europe, Zeotaps prioritisation of privacy, compliance and enterprise-grade security has found it a ready customer base with brands eager to ensure their customer data is managed in a way that puts privacy first. Among these new clients that have been added to the roster are Virgin, Audi, N26, DER Touristik, ITC, La Liga, Desigual, Palladium Hotel Group, Barcel³ Hotel Group, and Nestl©.

2021 is a pivotal year for the marketing and advertising industry as concerns around privacy and cookies are on everyones minds - and thats exactly where our solutions stand out,  said Projjol Banerjea, Founder and Chief Product Officer of Zeotap. Unlike a lot of US-based solutions in the space, our footprint in Europe means that privacy is in our DNA - and thats exactly where the whole industry is going. Our investment in creating a platform that addresses not just the present, but the future, of marketing is paying off already.

The company has also added several key personnel to its team to support its acceleration. Key executive appointments in the last six months include:

• Jens

• Schmidt, Chief Financial Officer

• Olivier

• Metier, Senior Vice President Global Sales

• Livia

• Busseni, Vice President Global Solutions Engineering

• Hannah

• Nakano Stewart, Vice President Global Marketing

• Sebastian

• Ilka, Vice President, Global Sales Enablement

Zeotap also reported new milestones for ID+, its Universal ID solution launched in 2020. Based on the worlds largest deterministic identity graph, it offers publishers and advertisers an identity resolution solution without relying on cookies or MAIDs. Like all Zeotap solutions, it prioritises privacy and transparency, and ensures end-to-end user consent traceability. Since launch, it now has over 60 leading European publishers on board, including El Plural and Prisma Media, making it the leading solution for marketers seeking better addressability as third-party cookies are phased out at the end of the year.

Over the last few months, weve seen the industry start to realise the urgency in finding addressability and identity solutions for when third-party cookies are deprecated, and seeking partners who have a real handle on compliance. Our ID+ initiative is therefore emerging as a key part of the interoperable ecosystem of the future, added Florian Lichtwald, Managing Director and Chief Business Officer of Zeotap.

Zeotap announced a $18.5 million extension to its Series C funding round from SignalFire in November 2020. The investment was made from the firms Breakout Fund for growth-stage companies and is an addition to the $42 million announced earlier last year, bringing the total Series C round to $60.5 million.

Company
zeotap

Headquarters
New York, NY & Berlin

Management
Daniel Heer, CEO & Founder and Projjol Banerjea, CPO & Founder

Description
Monetizing high-quality data safely and easily across the digital advertising ecosystem

Zeotap