Led by Michael Weiss, Managing Partner, and Justin Cook, Vice President, C-4 Analytics helps increase customers and sales in business to consumer (B2C) enterprises by implementing strategic and tactical web analytics, search, and paid search campaigns. “What makes C-4 Analytics so effective is both the building and the constant refining of campaigns based on constant testing, refining and reporting. We study online data to understand customer behavior, and then present it in understandable ways so that stakeholders can see what existing and potential customers are saying. You run your business; we’ll leverage the internet and give you the data to help you run it better,” says Weiss.
Everything that C-4 Analytics does is custom: Because every business is unique and Search Engines are picky, marketing and analytics campaigns must be unique as well. One of C-4 Analytics’ clients, an automobile dealer for a luxury brand, had employed a variety of technical practices but wanted to better optimize its site for organic search. The website wasn’t effective, and it had a low conversion rate. C-4 Analytics figured out how to give the company a way to maximize the discoverability of content across its website. In three months, the company saw a drastic increase in its revenue. With precise predictive analysis, C-4 Analytics was able to effectively lower the client’s advertising budgets and ensure better revenue growth.
With many more such success stories to share, C-4 Analytics enjoys a broad customer set from several verticals, including healthcare, insurance, finance, retail, and automotive. So what does the future hold for C-4 Analytics? According to Cook, “By 2017, you will not only have integrated realtime reporting, but with our help, you’ll be able to accurately predict what your customers will be doing. When you marry these data-based predictions with your advertising, marketing and online presence, that’s when the magic happens. You will be unstoppable.”